Insights and ideas blog
February 22, 2021 2025-06-17 12:04Insights and ideas blog
Insights and ideas blog
COVID-19: The accelerator of nonprofit transformational change
The COVID-19 pandemic provided a window into the future. It is a disruptive force that affected all levels of a nonprofit organization’s system. It highlighted the necessity for rethinking operations and leadership approaches. The vast interconnectivity of actors required to fulfill the mission of many public sector nonprofit organizations creates a significant leadership challenge for the future. Here are four things for nonprofit leaders to consider as they determine if this disruptive force will be an accelerator for transformational change.
Nonprofit leadership mental models that will limit post-pandemic social impact
The data tells us that donors and donations increased, yet many organizations were furloughed or laid-off staff. This may signal that some nonprofit leaders are retrenching— reducing costs to weather the storms they see coming, as they have likely done in any of the past recessions. However, unlike previous disruptive events, maintaining revenue flow did not appear to be a major challenge for many nonprofits. So, why are leaders reducing staff even though the outlook models for donor revenue growth are showing increases?
The Benefits of Nonprofit Brand Licensing
Many nonprofit organization executives struggle with the idea of branding in general, and the commercialization of their organization and its mission through licensing specifically. However, brand licensing can provide a controlled opportunity for nonprofits to connect their organizational strategy with external audiences in a manner that builds greater awareness and trust for their mission. Here are three ways your nonprofit organization can benefit from brand licensing.
Finding new licensing opportunities
One of the most significant challenges for licensors is to keep the opportunity pipeline full. Regardless of the size of the licensing program, finding and qualifying prospective licensees can be a challenge. Some licensors need more opportunities to explore, while other licensors have the opportunities but do not have a defined qualification process. Unfortunately, some licensors have both challenges. To overcome those challenges a licensor might consider the following sales and business development techniques.
6 Tips for Vetting Prospective Licensees
Some licensors may choose to focus primarily on new licensees who might generate higher royalty revenue for a short period, while others prefer the steady, long-term growth in royalty revenue. For the latter, a vetting process designed to create stronger alignment with a licensor’s mission, vision, and long-term goals, ultimately provide greater success for the program and result in stronger, more prosperous licensing partnerships. Here are six ideas for improving the licensee vetting process.
