Insights and ideas blog

Insights and ideas blog

The Benefits of Nonprofit Brand Licensing

Many nonprofit organization executives struggle with the idea of branding in general, and the commercialization of their organization and its mission through licensing specifically. However, brand licensing can provide...

Finding new licensing opportunities

One of the most significant challenges for licen­sors is to keep the opportunity pipeline full. Regardless of the size of the licensing pro­gram, finding and qualifying prospective li­censees can...

6 Tips for Vetting Prospective Licensees

Some licensors may choose to focus primarily on new licensees who might generate higher royalty revenue for a short period, while others prefer the steady, long-term growth in royalty...