Insights and ideas blog
February 22, 2021 2021-02-22 9:48Insights and ideas blog
Insights and ideas blog
The Benefits of Nonprofit Brand Licensing
Many nonprofit organization executives struggle with the idea of branding in general, and the commercialization of their organization and its mission through licensing specifically. However, brand licensing can provide...
Finding new licensing opportunities
One of the most significant challenges for licensors is to keep the opportunity pipeline full. Regardless of the size of the licensing program, finding and qualifying prospective licensees can...
6 Tips for Vetting Prospective Licensees
Some licensors may choose to focus primarily on new licensees who might generate higher royalty revenue for a short period, while others prefer the steady, long-term growth in royalty...
