Insights and ideas blog
February 22, 2021 2021-02-22 9:48Insights and ideas blog
Insights and ideas blog
COVID-19: The accelerator of nonprofit transformational change
The COVID-19 pandemic provided a window into the future. It is a disruptive force that affected all levels of a nonprofit organization’s system. It highlighted the necessity for rethinking...
Nonprofit leadership mental models that will limit post-pandemic social impact
The data tells us that donors and donations increased, yet many organizations were furloughed or laid-off staff. This may signal that some nonprofit leaders are retrenching— reducing costs to...
The Benefits of Nonprofit Brand Licensing
Many nonprofit organization executives struggle with the idea of branding in general, and the commercialization of their organization and its mission through licensing specifically. However, brand licensing can provide...
Finding new licensing opportunities
One of the most significant challenges for licensors is to keep the opportunity pipeline full. Regardless of the size of the licensing program, finding and qualifying prospective licensees can...
6 Tips for Vetting Prospective Licensees
Some licensors may choose to focus primarily on new licensees who might generate higher royalty revenue for a short period, while others prefer the steady, long-term growth in royalty...
