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About David Harkins

David Harkins is a business strategist, speaker, and teacher. He is the founder and executive consultant at David Harkins Company. In his spare time, he writes hikes, explores, and creates art. Although, not necessarily in that order. Connect with him on social media below:

Finding new licensing opportunities

One of the most significant challenges for licen­sors is to keep the opportunity pipeline full. Regardless of the size of the licensing pro­gram, finding and qualifying prospective li­censees can be a challenge. Some licensors need more opportunities to explore, while other licensors have the opportunities but do not have a defined qualification pro­cess. Unfortunately, some licensors have both challenges. To overcome those challenges a licensor might consider the following sales and business development techniques.

2019-05-15T11:50:20-04:00By |Licensing|

6 Tips for Vetting Prospective Licensees

Some licensors may choose to focus primarily on new licensees who might generate higher royalty revenue for a short period, while others prefer the steady, long-term growth in royalty revenue.  For the latter, a vetting process designed to create stronger alignment with a licensor's mission, vision, and long-term goals, ultimately provide greater success for the program and result in stronger, more prosperous licensing partnerships. Here are six ideas for improving the licensee vetting process.

2019-03-07T16:25:56-04:00By |Licensing|